PSW Energy Awarded as Founding Australian SMA Power-Up Partner

SMA manufacturing headquarters Kassel Germany with SMA logo in prominence, blue sky and green lawn an a clear, sunny day.

The world’s most iconic solar inverter brand makes another bold move towards exclusivity. SMA Solar Technology launched the SMA Power-Up program in Australia in January 2019 to affiliate the brand with technically astute retailers/installers. Nominated from industry peers, PSW Energy is a part of the first 25 businesses across Australia, with four established in Perth, Western Australia.

The benefits occur at every level in this instance. Rewarded are installers with additional product benefits to offer end-users. In contrast, end-users become rewarded by attaining an installer with an intimate knowledge of the inverter, its capabilities, and the ability to look after a customer long-term.

Never before has an inverter brand set out to exclude installers from additional sales opportunities. However, with an excessive amount of installation companies unable to survive past the five year mark while leveraging off the back of an inverter’s good reputation, change in this aspect is outstanding progress for the energy transition industry.

Founding SMA Power-Up partners, Western Australia:

  1. PSW Energy (residential)
  2. Advanced Energy Resources (commercial)
  3. Australis Solar (residential)
  4. DNX Energy (residential)

The success of the SMA Power-Up program has seen many installers across Australia vying for a position on the much-converted list. Not only solar installers, but the trend is becoming replicated amongst alternative manufacturers to ensure higher quality control and improved life expectancy of the products.

Image: McKercher Corporation Director Derek McKercher (Left) and SMA Australia Managing Director Michael Rutt (right) at the inaugural SMA Power-UP Partner launch event, Sydney.

After the initial launch, SMA expects to ramp up the SMA Power-Up program eligibility to a further 75 businesses nationwide. Ensuring a restricted group of 100 means-tested installers out of a possible 5000 solar companies throughout Australia is another step towards greater consumer confidence when buying sustainable energy products.

Continue exploring the benefits of the SMA Power-Up Program via PSW Energy, an inaugural and trusted SMA partner

German Made Solar Systems Remain a Viable Solution Through Increased Scale

German Solar Specialists PSW Energy

German made solar equipment often has an increased capital requirement for long-term energy investors. When specific alternative manufacturing processes don’t complement a suitable medium to long-term investment strategy, an excellent justification for the added capital expenditure can be justified. Durability, testing practices, and quality control over 3x greater than IEC standards ensure an end product that performs well beyond the expected life in even the most arduous conditions. 

Since 2014, Perth Solar Warehouse has improved languishing adoption rates through scale by resonating with market sentiment where the desirability for German made solar components remain—proving that reduced uptake was more a result of a lack of accessibility. An overall product suite adjustment has now ensured a hub for consumers seeking a German made solar specialist with unrivalled choice. A simple concept that benefits the consumer beyond expectation.

Further complimenting the change, an online retail presence removes the added cost of exorbitant sales commissions built into the price of alternative products in the market. Centrally located for diverse, the Perth (Cockburn Central) based warehouse & office makes for quick dispatch, customer collection or fast turnaround of installed solar systems.

Shifting to an online-only retail presence was a risk. However, online shop fronts reduce sales-related expenses for consumers who know what they want. In turn, the savings are passed on to the customer, further assisting German solar infrastructure adoption against cost-competitive Chinese products. While supply chains continue to accommodate German made solar accessibility, Perth Solar Warehouse will continue to provide these high-end solutions to consumers.

In time, the internet will keep most solar businesses honest in the modern world, as consumers now possess a louder voice than ever before, thanks to the emergence of social media in the last decade. The same social media in which Perth Solar Warehouse relies on honest customer feedback as referrals to generate continued new business. An evergreen approach.

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