The world’s most iconic solar inverter brand makes another bold move towards exclusivity. SMA Solar Technology launched the SMA Power-Up program in Australia in January 2019 to affiliate the brand with technically astute retailers/installers. Nominated from industry peers, PSW Energy is a part of the first 25 businesses across Australia, with four established in Perth, Western Australia.
The benefits occur at every level in this instance. Rewarded are installers with additional product benefits to offer end-users. In contrast, end-users become rewarded by attaining an installer with an intimate knowledge of the inverter, its capabilities, and the ability to look after a customer long-term.
Never before has an inverter brand set out to exclude installers from additional sales opportunities. However, with an excessive amount of installation companies unable to survive past the five year mark while leveraging off the back of an inverter’s good reputation, change in this aspect is outstanding progress for the energy transition industry.
Founding SMA Power-Up partners, Western Australia:
- PSW Energy (residential)
- Advanced Energy Resources (commercial)
- Australis Solar (residential)
- DNX Energy (residential)
The success of the SMA Power-Up program has seen many installers across Australia vying for a position on the much-converted list. Not only solar installers, but the trend is becoming replicated amongst alternative manufacturers to ensure higher quality control and improved life expectancy of the products.
Image: McKercher Corporation Director Derek McKercher (Left) and SMA Australia Managing Director Michael Rutt (right) at the inaugural SMA Power-UP Partner launch event, Sydney.
After the initial launch, SMA expects to ramp up the SMA Power-Up program eligibility to a further 75 businesses nationwide. Ensuring a restricted group of 100 means-tested installers out of a possible 5000 solar companies throughout Australia is another step towards greater consumer confidence when buying sustainable energy products.
Continue exploring the benefits of the SMA Power-Up Program via PSW Energy, an inaugural and trusted SMA partner https://pswenergy.com.au/sma-solar-inverters/